Thursday, 31 July 2014

Elance SEO Test Questions & Answer


All Updates Questions and Answers of Elance Test: Search Engine Optimization
This Post Show All Elance SEO Test Questions and Answers


 Q What would happen if you searched Google for site:example.com "some text here"
It would list only web pages on example.com that contained the exact words "some text here"
It would list any web pages on example.com that contained the words "some", "text" and "here"
It would list any web pages that contained the words "some", "text" and "here"
It would list any web pages that contained the exact words "some text here"
It would list any web pages that contained the words "some", "text" and "here" and links to example.com

Q Which of these is NOT something that you can use to improve your SEO?
Buying expired domains that had a good level of traffic in your subject
Writing content for other people's web sites that mention your brand but do not contain links to your site
Using email marketing to contact other site owners
None of these
Using PPC to assess conversion rates of keywords

Q In the robots.txt file, what does the "Disallow:" line do?
Tells the robot what URLs not to scan.
Tells what robot you want to block from your URL.
Removes secure socket layer functioning from the URL.
None of these
Stops all robots from searching your site.

Q How do you control where robots go and what they do in your web site?
Use the FOLLOW / NOFOLLOW META commands
Use the robots.txt file
Use all of these
Use the INDEX / NOINDEX META commands

Q What do you enter in a robots.txt file single entry to apply the rule to all bots?
None of these
User-Agent: *
User-Agent: All
Robot: All
Robot: *

Q What percentage of users ignore the paid ads, focusing on the organic results?
30-40%
40-50%
70-80%
20-30%
50-60%

Q What directive would you enter in the robots.txt file to make a rule that affects all directories beginning with the word "page"?
/page?/
None of these
/page*/
/page$/
/page_*/

Q How many characters are considered optimal in a page title if you want to look good in Google's results?
26-46
36-66
46-76

Q Which search engine has over 100,000,000 estimated unique monthly visitors?
Ask
Bing
Yahoo
Google
All of these

Q Applying structured data provides what SEO benefit to an e-commerce site?
Search engines prefer structured data over keywords in your meta tags.
Structured data provides additional product information to search engines and may appear in search results as rich snippets.
Structured data creates a more comprehensive site map for search engines to better understand the content of your e-commerce site.
Structured data organizes your e-commerce content by category in your storefront for better organic search.
Search engines crawl your structured data more effectively to display more SERP listings of the merchandise in your site.

Q What are "doorway" pages?
Funnel users to a single destination page
Something that can get your site removed from Google
Designed to achieve higher search engine ranking for a particular phrase
Multiple pages optimized for specific keywords or phrases
All of these

Q Which of these meta-data types is the LEAST important to Google for ranking, indexing
or display purposes?
meta name="keywords"
meta name="robots"
meta name="googlebot"
meta name="description"

Q From a purely ranking perspective, the value of an incoming link is not affected by the number of outgoing links on the same Web page.
False
True

Q What does LSI stand for?
Latent Search Indexing
Leading Search Engines to Indexing
Leading Searchers to Indexing
Latent Semantic Indexing

Q Of the following options which is the least important area to include your target keywords?
Meta Keywords
Body Copy
Page Title
Internal Links

Q In on-page optimization, where should you NOT use your target keyword?
In the anchor text of a link on the page.
In the ALT tag of an image on the page.
In the body text of the page.
In the TITLE tag of the page.
In the H1 tag of the page.

Q True or False? We can add sitelinks manually to our site's search results.
True
False

Q How do you eliminate duplicate content from being indexed by Google?
It is impossible to create duplicate content.
You must delete duplicate content manually.
Use 302 redirect
Use canonical tags where applicable.

Q Aside from the order listed, how does Google emphasize the possible relevance of a web site?
None of these
By italicizing the search query keywords in the title.
By italicizing the search query keywords in the description.
By underlining the search query keywords in the title and description.
By bolding the search query keywords in the title and description.

Q In the robots.txt file, what does the "User-Agent:" section do?
Identifies the domain hosting service of the web site.
Tells which robot the rule applies to.
Determines where the bot is coming from.
Records the URL of incoming traffic to the web site.
None of these

Q What do you enter in a robots.txt file to prevent the crawling of an entire site?
Disallow: /
NOINDEX
Block: *
Block: All
Disallow: All

Q Google can index the information inside of an iFrame
False, Google does not recognize the information inside of iFrames.
True, content within an iFrame is visible on your site therefore Google can index it.

Q Which of the following statements is true regarding natural vs. artificial inbound links?
Natural links are made up of earthy, organic materials. Artificial links are man-made out of plutonium and titanium.
Artificial links increase gradually as referral sites add links one by one over time; natural links can sprout in great numbers all of a sudden.
Natural links mostly have identical anchor text while artificial links vary in anchor text.
Natural Links have anchor text that varies. Artificial links have anchor text that is uniform or identical to one another.

Q If you have just made a web site live, what is the easiest way to see if it has been indexed by Google?
Search Google for site:example.com
Register the site for Google Webmaster Tools
Use any Rank tracking tool
Install Google Analytics
Search for the main keyword

Q What do you enter in a robots.txt file to block a specific directory and everything in it?
Disallow: /directoryname/*.html
NOINDEX: /directoryname/
Block: /directoryname/*
Block: /directoryname/
Disallow: /directoryname/

Q What is cloaking?
All of these
Presenting different content to search engines than to users.
Making text match the background color to try to influence search engines without actually showing the text to users.
Providing HTML text for search engines but showing image based text in images or Flash to users.

Q What do you enter in the rule portion of a robots.txt file single entry to block .gif images from indexing?
Disallow: /*.gif$
Block: /*.gif
NOINDEX: /*.gif
Disallow: *.gif
Disallow: /*.gif

Q Google search results will display up to how many characters of a page's meta description?
156
105
70
205

Q What do you enter in the robots.txt file to block indexing of all PDF files on your web site?
Block: /*.pdf
Block: /*.pdf$
Disallow: /*.pdf
Disallow: /*.pdf$
NOINDEX: /*.pdf

Q In Google Adwords, which following factors best determine a higher ad position than your competitors targeting the same keywords.
targeted and highly relevant landing page with a higher Alexa ranking than your competitors.
ad tagline containing high traffic keywords combined with high keyword bid amount.
estimated keyword traffic, total campaign budget and maximum keyword bid.
bid amount, keyword relevance, quality score and landing page experience.

Q What was the main difference between the Panda and Penguin Google algo changes?
Panda was aimed at poor quality content and user experience. Penguin was aimed at a range of black-hat techniques.
Panda was aimed at cloaking. Penguin was aimed at misuse of robots.txt files.
Panda was aimed at keyword stuffing. Penguin was aimed at paid links above the fold.
Panda was aimed at link factories. Penguin was aimed at duplicate content.

Q What do you enter in the robots.txt file to block a specific .html page on your site?
NOINDEX: /filename.html
Exclude: /filename.html
Disallow: /filename.html
Block: /filename.html
Disallow: filename.html

Q SEO techniques offer a guaranteed method of appearing as the first listing on an unpaid search engine listing
True
False

Q How many User-Agent: lines can be included in a single entry in a robots.txt file?
None of these
Unlimited
1
16
4

Q Which statement about 404 pages is true?
You should allow search engines to index your 404 pages.
You should design your 404 pages differently than your actual site design.
A custom 404 page that kindly gives users back to a working page on your site can greatly improve a user's experience.
404 pages should be vague and simple. A perfect message would be "Not Found".

Q Which of these do NOT affect your personal Google search results when you are logged in to a Google account
Your Google +1s
Your location
Your Facebook 'likes'
Your Google circle's +1s
Your previous clicks on Google results when logged in

Q True or False: A site map is a simple page on your site that displays the structure of your website, and is only intended for human visitors.
False
True

Q What do the acronyms PA, DA, and PR stand for?
Page authority, domain age, page rank
Personal authority, domain authority, parked rename
Page age, domain age, page rank
Page authority, domain authority, page rank

Q Which form of redirect/meta tag will transfer the most authority to the directed page?
302
303
301
Canonical

Q How can you communicate additional information about an image to a bot?
Use the ALT attribute in the IMG tag.
All of these
Provide descriptive text about the IMG in the main BODY text.
Include a CAPTION next to the IMG tag.
Add a text layer inside the image in Photoshop.

Q What are the most popular search engines in China and Russia respectively?
Baidu and Yandex
Baidu and Google
Google in both countries
Yahoo and Google
Google and Bing

Q How many H1 titles is considered optimal on a webpage?
It depends on the content.
There's no SEO-cases proving anything here.
Two. One attached to the logo linking to the homepage and one for describing the main content
One, describing the main content of the webpage.

Q Which is not a critical element to ranking well in Google Local/Maps/Places search?
Having at least 500 friends on a prominent Social Media site like Facebook, Pinterest, etc.
Ratings and reviews from Google Places users
Proximity to centroid and match on local phone number/address
Registration/Verification with Google Local/Places

Q Using long tail keywords is considered bad SEO practice.
False
True

Q What type of redirect gives you the most credit in terms of SEO?
Meta Refresh Tag
None of these redirects provide benefit.
Java Refresh Script
302 ('Found' or 'Moved Temporarily')
301 ('Moved Permanently')

Q Which activity is NOT considered to be a page optimization method?
Putting keywords in the title tag
Making hyperlinks with your keywords in them
Directory submission
Using the H1 tag

Q URL's with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. With that, you should:
use excessive keywords like "baseball-cards-baseball-cards-baseballcards.htm"
use lengthy URLs with unnecessary parameters and session IDs
choose generic page names.
create a simple directory structure that organizes your content well.

Q What does Google use to "name" your web page in its search listing?
The file name of the page.
The information in the META description of the page.
The Domain Name.
The information in the TITLE tag of the page.

Q What is the best thing to use for links on your pages?
All of these
Flash Animations
Plain Text
Photoshop Images
Javascript Drop Down Menus

Q <meta name="robots" content="noindex,nofollow"> tells google's robot that
you do not want the page indexed.
the page should be indexed and the links followed.
links are not to be followed.
you do not want the page meta description used in SERP results.
you do not want the page indexed and links are not to be followed.

Q Which program lets Google know if you are using an XML Site Map?
Google AdWords
All of these
Google Website Optimizer
Google Webmaster Tools
Google Analytics

Q What does EMD mean?
Exact Match Domain
e-Marketing Domain
Easily Marketed Domain
None of these
Ecommerce Marketing Domain

Q What does Google use in a listing to describe your web site?
META tag description information.
A relevant section of a page's visible text.
The site's description in the Open Directory Project.
All of these

Q A breadcrumb:
is an error you get when a page cannot be found.
is pieces of information a search engine spider collects when crawling your site
is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.
is a form of navigation that should never be used.

Q How should keywords be used to influence SEO?
Don't worry about keywords since they are no longer used by any search engines for indexing.
Skip down several lines below the bottom of the screen and include another copy of your keywords at the far bottom of your page.
Include all of your keywords on each page to show relevance through the links.
Use different, and fewer, keywords on each page that are relevant to that page and not just a long list of sitewide keywords.
Repeat important keywords multiple times to show relevance.

Q When permanently moving content from one webpage to another, you should...
manually transfer the content and delete the old webpage.
use a 302 redirect.
use a 301 redirect.

Q True or False: SEO depends only on keywords for ranking.
False, keywords are taken by many sites, so it doesn't have a significant effect on rank.
False, keywords are just one element of SEO ranking.
True, ranking depends entirely on the detail of the keywords.
False, ranking depends on how many people have viewed your website.

Q On Google, what is PageRank?
An evaluation of the importance of a page on a site based on the number of genuine links from other sites to it.
A term related to .mil web sites.
Where a site listing shows up after a search query.
The first-, second- and third-level hierarchies of the pages in a web site based on the navigation the crawler finds.
Where a site is listed in the top three results based on how much you paid in your AdWords campaign.

Q What does the Google Analytics program do?
Generaters META Description for your site based on content.
Gives you insight into how users reach and behave on your site.
Generates META Keywords for your site based on content.
All of these
Determines the FOLLOW / NOFOLLOW needs of your site based on redundancy.

Q What should you do when designing the links on your site to improve a robot's ability to search and index your site?
Include static text links that can reach each page in your site.
Use animated GIFs instead of Flash buttons when you want to add animated effects to your navigation.
Design your graphic rollover buttons to be controlled by CSS instead of JavaScript.
Don't use animated buttons, just use single frame graphic images for your navigation.
Don't use rollover buttons, just use single graphic images for your buttons.

Q Which is more likely to have a positive impact on a page's search engine rankings?
5 links each from 5 sites
3 links each from 7 sites
10 links from 1 site
10 links each from 10 different sites

Q Writing content for SEO must be repeated at least 20 times on your website for ranking.
True. In order for search engines to find you, you must repeat the content on your pages.
False. This is considered deception and your page ranking might be reduced or removed.
False. You should write only a few sentences for each page.

Q What will cause a 404 page to display?
A user mistypes a URL.
A user enters only part of a URL.
A page has been deleted from the web site.
A user clicks on a broken link.
All of these

Q Which of these is NOT a type of conversion trackable in Google Analytics?
The number of pageviews in the visit
Reading a specified element of content during the visit
The duration of the visit
Visiting a specific URL during the visit

Q SERP stands for
Search Engine Reference Protocol
Search Engine Results Pages
Search Engine Reference Pages
Search Engines Reading Protocol

Q Why are meta tags important in relation to SEO?
Because search engines will ignore your site completely without them
Because your site won't be W3C compliant without them.
Meta tags aren't important in relation to SEO.
Because a search engine may use them as snippets for your pages.

Q Which of these categories of tools would NOT be used by someone for ethical SEO?
Content management systems (e.g. Drupal, Joomla, Wordpress)
Automated forum posters (e.g. Xrumer)
Web analytics (e.g. Google Analytics)
Rank trackers (e.g. WebCEO, Rankwatch)
Social media account management (e.g. Hootsuite, Co-tweet)

Q Finding the right keywords to target is critical to your online success. Which of the following strategies should be a part of your keyword selection process?
Choose specific, not generic keywords.
All of the choices.
Put yourself in your customer's shoes by asking, "What problem does my product or service solve for my typical customer?"
Do a search on Google for your desired keywords. Review the top ranking sites to see if you can find additional keywords for which you'd also like your site to rank well for.

Q SEO is best used for?
Improving the quality of your website
Selling keywords and guaranteeing page rank
Driving web traffic to your website

Q Which of the below relate to off page SEO?
Meta Description tag
ALT tag
None of the options are correct
H1 tag

Q What is the meaning of the term "H1" tag?
It stands for Highly Important.
It stands for "First Header."
It stands for Heading Level 1.
Its origins are not known.

Q Can I promote my PDF content for SEO purpose ?
Yes
No

Q Why is the 'alt' attribute important for SEO?
Helps search engines understand content in an image.
Allows you to specify what pixel size you want the image to be indexed at.
It can give you "link juice".
Helps web pages load faster by rendering text instead of images.
Provides a more optimized page to be given to crawl bots.

Q How many Disallow: lines can be included in a single entry in a robots.txt file?
None of these
Unlimited
4
1
16

Q Google's Panda, Penguin and Hummingbird search algorithm updates are a move by Google to
show sites with relevant, original, high-quality content in search results.
make SEO difficult to accomplish due to encrypted search term results.
punish and eradicate all Affiliate Marketing sites.
police the web of black hat marketing techniques.
show only W3C validated XHTML and HTML5 sites in SERP's.

Q What is Keyword Stuffing?
Loading your web page with content from other sites
A coding tool designed to help people with disabilities find your page faster
Loading a webpage or meta tags with keywords.

Q What should you always do if you use images for your navigation buttons?
Make the text color lighter than the background color on the buttons so the robots can use the contrast to scan the text.
Make sure the image file name is descriptive of what the link is.
Use sanserif fonts for the text on the buttons so the robots can scan the text.
Include a JavaScript in the HEAD section that identifies all of the graphic image links in your page.
Use the ALT attribute of each image to include relevant descriptive text.

Q Can you test you robots.txt file via Google?
No tool available.
No there is no way to check Google only read robots.txt file.
Yes! It Can be checked
Different types has different bots.

Q True or False: Only Keywords are part of SEO.
False. Optimizing a website may involve editing content, indexing activities, backlinks/inbound links, coding, etc.
True. Keywords are what contribute to a high rank on a web search.
True. Keywords are the only thing I need to let people find me on the internet.

Q If you find that people are accessing the same content through muliple URLs,
Create a pop-up and let the user know they came to your site incorrectly.
be happy that they are accessing your pages in a variety of ways.
setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution.

Q What should you avoid when writing a description META tag?
Descriptions that are nothing but keywords.
Descriptions that contain all of the visible text from the page.
All of these
Descriptions that have nothing to do with the actual page content.
Generic descriptions like "My Web Page"

Q Which of the following URLs would be the best choice of structure for both the search engines and humans?
http://www.company.com/973
http://www.company.com/O0553?id=973&cat=229
http://www.company.com/seo/sitearchitecture
http://www.company.com/category/229/article/973

Q Which is more likely to have a positive impact on a page's search engine rankings?
1 link each from 10 different websites with related content.
10 links from 1 website with related content.

Q How do you submit an XML sitemap to Google?
By emailing Google Support
Via Google Webmaster Tools
Via Google Analytics
You can't. Google will crawl it for themselves.
Using a Submitter tool

Q Which of the following strategies produces the most valuable links for SEO?
Getting listed in directories.
Buying links from sites.
Creating great content on your site to which others want to link.
Commenting on blog posts on other sites.

Q What is the standard character count limit of title tags?
80
70

Q What's a good way to bring traffic to your website?
PPC
SEO and PPC
SEO

Q Which of these types of page content can Google NOT index?
Rich Text Format (.rtf) files
PDFs
Javascript
Powerpoint slides
Text in Flash files

Q Which is a best practice for creating URL names?
URL names don't matter since they do not show up in search engines.
Include session IDs in the URL name.
Use incremental numbers to name each successive page.
Use real words in the URL name.
Make your URL names longer to be more descriptive.

Q What robot do you apply a rule to in the robots.txt file in order to block images from Google Images?
Googlebot-Images
GoogleImagebot
Googlebot-IMG
Googlebot-Image
Google-Imagebot

Q In what section of Google Webmaster Tools can you see the average keywords ranking of your website?
Optimization > Search Queries
Traffic > Search Queries
Keyword > Search Queries
Search Queries > Keyword Ranking

Q The Google "Panda" update affected what percent of search engine rankings?
2%
33%
23%
12%

Q What do you enter in the robots.txt file to remove all images on your site from Google Images?
Robot: Googlebot-Images Disallow: /
User-Agent: Googlebot-Image Disallow: /
None of these
User-Agent: Googlebot-Image Disallow: All
User-Agent: Googlebot-IMG Disallow: /*

Q _______ is the name for the Google search filter designed to penalize over-SEO'd sites.
Peking
Penguin
Pinwheel
Paddle
Porpose

Q Which of the following is beneficial to the search engine optimization of a specific web page?
placing content you want indexed in search engines within a <noframes> tag in a frame-style Web page
using more JavaScript on the web page
having the web page embedded in a Flash file

Q Which site should you connect your website with to improve your SEO?
Google+
All of these
Twitter
Facebook
None of these

Q True or False: Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines.
True
False

Q SEO skills are only used for Google.
False. SEO skills are used primarily for paid for advertising.
True. SEO skills are only reflected on Google.
False. SEO skills are used for all dominant search engines worldwide.
False. SEO skills are primarily used for web hosting companies.

Q Does Google use social metrics to influence search rankings?
Yes
No

Q What are the "best practice(s)" for the TITLE tags on your web pages?
Describe the actual contents on the page.
All of these
Keep the TITLE tags short.
Give each page a unique TITLE tag.
Don't stuff unnecessary keywords into the TITLE tags.

Q Google AdWords:
Incurs charges based on when people actually click on the links.
Uses reserved slots that show up at the top and side of the Google search results.
All of these
Are bid on by setting a maximum amount you will pay per click to determine ranking.
Can be managed by setting a maximum amount you want to be charged per day.

Q Which of the following is a SEO best practice?
Skip the title tag all together.
Choose a title that effectively communicates the topic of the page's content
Use a default of vague title like "Untitled" or "New Page 1".
Choose a title that no relation to the content on the page.

Q What is a White Hat SEO?
Writing religious content for a website with spiritual keywords.
Sending out spiders to track your web searches.
Following guidelines and ensuring content has followed the terms and conditions.

Q Which of the following will get your web site banned from Google?
JavaScript to present different text to search engines
All of these
Cloaking to present different text to search engines than to users
Doorway pages to manipulate search engine ranking
JavaScript redirects to send users somewhere other than where the search engines go

Q Social media has no effect on SEO.
False
True

Q Why should your URLs be words that make sense and not coded strings of characters?
All of these
URLs are listed with search engine results and should be understandable.
Actual words provide additional information someone searching.
Actual words are easier for others to link to.
Actual words are easier to remember and share.

Q What is sitemap.xml?
Sitemap helps in easy crawling of all the pages of a website.
Helps end-user to find all the pages of a website.

Q How long does it take to rank #1 with Google
Depends on various factors
Next Month
Next Year
Overnight if you're willing to pay

Q What is a 404 page?
A page that shows up when the selected page is not available.
A page listing telephone numbers in the 404 area code.
A page that is designed to be 404 pixels high.
A page that is designed to be 404 pixels wide.
A page that is designed for viewing on mobile devices.

Q What does SEO stand for:
Search Engine Order
Strategic Engineering Optimization
Search Engine Optimization
Strategic Engineering Order

Q Is SEO a one-time event?
No, SEO requires a long-term commitment.
Yes, it only requires an initial setup.

Q Which of the following factors influence ranking?
Incoming and outgoing links
All of these
Keywords in domain name
Website loading speed

Q What should you take into account when putting text on your page to improve indexing on a search engine?
Having relevant words on the page
Including relevant words in the ALT tags
Placement of the relevant words on the page
Including relevant words in the page title
All of these

Q How should text links within larger bodies of text be formatted for ease of use?
The text style of links match the text around it so that the content flows better.
All of these
By using CSS to remove text decorations like underlines.
So that the links are noticably different from the other text.

Q What does SEO mean?
Searching and Engaging Online
Successfully Engaging Online
Search Engine Organics
Search Engine Optimization

Q Google did the "caffeine" roll-out to:
help Google's raw speed
all of these choices
index sites faster
crawl websites 50% faster

Q How many Robot: lines can be included in a single entry in a robots.txt file?
1
Unlimited
4
None of these
16